Calmstats • See which traffic pays

Calmstats attributes every visit to the revenue it brings in, so you know which channel, campaign and AI assistant sends paying customers.

$54,390 attributed revenue from 46,700 visitors, 2.38% conversion, filtered to all sources.

Every report ends in revenue

Pageviews tell you what happened. Calmstats tells you what it was worth.

Biggest drop: Visits to Signups (75%). Tap a step for detail.

7 suspicious requests kept out of the numbers

VisitorsCountries, devices, browsers and pages, filterable with one click from any report.

Social and XMentions of your site on X and the traffic each post sends.

Alerts and digestAn email when traffic drops, goals spike or a payment lands, plus a weekly summary.

Shared dashboardsPublish a read-only dashboard for your team, investors or the public.

API and MCPComing soonPull your numbers into scripts or ask your AI assistant about them through the MCP server.

From visit to revenue in three steps

1

Add one script tag

Paste a 2 KB snippet into your site. Calmstats checks the install for you and starts counting visits, sources and campaigns right away.

2

Connect your payments

Link Polar, Stripe, Whop or Shopify and every payment is matched to the visitor and session that led to it, including the first touch and the last.

3

See what earns

Revenue, conversion rate and revenue per visitor for every channel, campaign, page and referrer, so you know where to double down.

Every Polar, Stripe, Whop and Shopify payment is matched to the visitor who made it, so each channel, campaign and referrer carries its real revenue, not just its clicks.

Revenue, conversion rate and revenue per visitor for every source

First-touch and session attribution side by side

Refunds netted out, currencies kept separate

Revenue per visitor

and $6,120 in sales from ChatGPT, Claude, Perplexity and Gemini this month

Calmstats measures your site without following people around the web.

68,420+12.4%

Revenue

$84,650+18.2%

Conversion rate

3.24%+0.6%

Revenue per visitor

$1.24−2.1%

Revenue per day

One deferred script tag, about 2 KB gzipped, works with any site or framework. Single-page apps are tracked automatically, and Calmstats checks your install so you know it is counting.

<script defer data-website-id="YOUR-SITE-ID" src="https://calmstats.com/script.js"></script>

Copy tagVerify installation

2 KB · no cookies · works with any site

Payments land on the visit that earned them.

WhopMemberships per visitor.

ShopifyOrders, script included.

Next.js proxyAI crawlers with no JS.

Start free, pay as your traffic grows

Free covers one site's traffic overview. Paid plans add revenue attribution and every report. Change or cancel anytime.

Monthly events: 5K

Websites: 1

Team seats: 1

Data retention: 6 months

Traffic overview

Revenue attribution: Totals only

Goals, funnels and journeys

Visitors and real-time

Alerts, sharing and export

REST API

AI Traffic

Social mentions

Google Search Console

Start free

Starter

See which traffic makes money

Monthly events: 10K

Websites: 3

Team seats: 2

Data retention: 3 years

Traffic overview

Revenue attribution

Goals, funnels and journeys

Visitors and real-time

Alerts, sharing and export

REST API

AI Traffic

Social mentions

Google Search Console: Keywords and pages

Get Starter

Growth

Most popular

Plus AI traffic, social mentions and more sites

Monthly events: 10K

Websites: 30

Team seats: 10

Data retention: 5 years

Traffic overview

Revenue attribution

Goals, funnels and journeys

Visitors and real-time

Alerts, sharing and export

REST API

AI Traffic: Up to tier allowance

Social mentions

Google Search Console: Plus revenue per keyword and opportunities

Get Growth

Questions, answered

Does Calmstats use cookies?

No. Visitors are identified with a site-scoped ID in local storage, never shared across sites, and the script honours Do Not Track when you turn that option on.

How is revenue attributed?

When a customer pays through Polar, Stripe, Whop or Shopify, Calmstats matches the payment to the visitor who made it and credits the channel, campaign and page that brought them in, both first touch and last touch.

Will the script slow my site down?

The tracker is about 2 KB gzipped and loads with defer, so it never blocks rendering.

What happens when I reach my event limit?

On Free, collection pauses at 5,000 events a month until the next month or an upgrade. Paid plans keep collecting up to 110% of their tier so a traffic spike never leaves a gap.

Can I share a dashboard?

Yes, on Starter and Growth. Create a read-only share link for clients, or invite teammates (2 seats on Starter, 10 on Growth).

Can I cancel any time?

Yes. Plans are monthly or yearly and you can downgrade to Free whenever you like. Yearly billing charges ten months for twelve.

Find out which traffic pays

Start on the free plan, add one script tag and see your first visits in minutes. No card needed.