Discord gives more advertisers more tools to target its users

Discord has announced tools aimed at expanding the number and types of companies that advertise on the platform. This week, the social media firm announced Discord Ads Manager, an ad campaign management platform that lets companies manage ads shown on Discord in one place. The tool can be used to perform forecasting, build “a campaign with objective-based bidding,” and monitor an ad campaign’s performance, according to the announcement. “Self-service access extends Discord advertising to smaller studios and marketers that previously needed a direct sales relationship to run campaigns, opening the platform to advertisers, regardless of their budget,” Discord said. Read full article Comments