福特推隐私承诺：车主可选择不共享车辆数据，但部分功能将不可用

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Privacy resources for Lincoln customers, Mexico, and Canada will debut in the coming weeks, with more geographies to come.

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Ford is launching the Privacy Promise to make an explicit commitment to customers that their vehicle data is safe with us and they’re in control of what they share. Our newly launched Privacy Promise website provides education on our privacy practices and how to customize your vehicle data and privacy settings anytime in-vehicle or via the Ford App.

We know that trust is earned. Protecting your personal information is one way we intend to earn it every day. Learn about our privacy practices by reading our Privacy Notices.

As we created the Privacy Promise, Ford wanted to learn more about what customers understood about vehicle and data privacy.

We surveyed just over 1,000 U.S. consumers — both Ford and non-Ford owners. Our customers tell us that vehicle privacy is important to them.

As much as they value privacy, we also learned that customers understand the value of data sharing. A value our survey respondents kept returning to was control: the ability to adjust their settings on demand and in detail.

Ford created the Privacy Promise to help drive awareness of a customer’s responsibility and choices when it comes to their data.

Survey respondents listed automakers as more trusted stewards of privacy than many other large organizations that handle data.

Ford customers, in particular, showed more comfort than non-Ford customers with tech-forward, connected solutions like smart home devices.

To learn more about the Privacy Promise, how to customize your vehicle settings, and connected vehicle data, visit our new website.

Kristin Jones is Ford's Chief Privacy Officer and Deputy General Counsel, Data & Privacy.