I'm building SEPPY to destroy the trillion-dollar digital advertising market

According to PayNXT360’s January 2026 forecast, that is the amount projected to be spent on digital advertising worldwide in 2026. And I have to underline: digital advertising alone. I am leaving offline advertising aside – at least in this essay.

Yes – I believe in Capitalism. Whether we like it or not, whether we believe in it or not, capital builds businesses, funds innovation and solves problems.

The digital market is one of the arenas of Capitalism. It is supposed to give all stakeholders room to compete, choose and create value.

However, the way this market functions is sick. A handful of intermediaries today have the power to dictate who gets seen and who gets access to customers, influence opinions and outcomes, and decide what happens to the data generated along the way – on both sides of the market.

I support the positive power of Capitalism, but I disapprove of the concentration of power that turns opportunity into dependence.

Especially when the businesses and consumers sustaining the market keep paying for that dependence.

This is not fluid Capitalism – this is dictatorial Capitalism.

And historically, dictatorial Capitalism has never lasted for long periods of time.