
Publishers Killed the Paperback, Then Blamed Readers
Publishers Killed the Paperback, Then Blamed Readers
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Publishers Killed the Paperback, Then Blamed Readers
ByNed Rust
In 1939, the 25-cent paperback made America a nation of readers, delivering thrillers, classics and Pulitzer-winning books. So why did the Big Five publishers just kill the mass market paperback?
The cheap mass-market paperback gave us a truly popular yet sophisticated literary culture. Its decline has at least as much to do with corporate consolidation as shifting consumer preferences. (Evening Standard / Hulton Archive / Getty Images)
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