True Food – The future of food is true

We are here to build bridges.

We connect science and tradition knowledge, north and south, innovation and heritage. We foster unlikely collaborations that unlock collective intelligence and shared responsibility.

We are here for regeneration.

True Food is more than sustainable. It is regenerative—restoring soils, watersheds, forests, and relationships. It creates value in cycles, not waste in chains.

This is our call.

To consumers: demand better.

To businesses: redesign from roots to shelf.

To policymakers: legislate for transition, justice and resilience.

To funders: invest where life grows.

True Pricing, a complementary mechanism, integrates these hidden costs into market prices, creating economic incentives for sustainable production and consumption. Together, TCA and True Pricing promote transparency, equity, and sustainability in agrifood systems.

This initiative seeks to transform Brazil’s food system into one that is transparent, sustainable, and just, ensuring that the price we pay reflects the true cost & price of our food.

Main goal is to strengthen value chains that reward traditional knowledge, biodiversity conservation, and equitable rural livelihoods, ensuring that communities and producers are fairly compensated for their contributions to a sustainable bioeconomy. Available in annual period.

Forests are more than carbon sinks — they are living systems of culture, economy, and biodiversity. In the Amazon, millions of people rely on forest-based products like açaí, Brazil nuts, oils, and medicinal plants. Yet, these assets are often undervalued in the market. The True Food initiative advocates for a new approach to value — one that recognizes the true worth of Amazonian forest goods by integrating their environmental, social, and cultural contributions. Through the Bioeconomy Fair Price Index, we aim to define and promote fair farmgate prices that reward forest guardians and make standing forests economically viable.